LA FAMIGLIA
La Famiglia is a trusted Australian brand produced by Goodman Fielder that uses fresh local ingredients and draws on its family heritage anchored in authentic Italian cooking. Fresh, modern imagery, combined from individual ingredient and product shots, was used to express the products’ warm and rustic charm. The pizzaiolo illustration likewise was created in a rustic style to enhance the traditional feel of the product. The range comprises a total of 19 products, across the traditional and artisan ranges.

CLIENT
Bonney Creative

MY INVOLVEMENT: 
> Concept/design development
> Layout
> Concept renders
> Pizza maker illustration
> All image creation/retouching
> Finished artwork rollout